UK Career Advice

Market Research Specialist: Key Skills, Qualifications and Career Path

Career Overview
Interview Questions

What is a Market Research Specialist?

A Market Research Specialist in the UK is responsible for gathering and analysing data on consumers, competitors and market conditions. This role uses surveys, focus groups, and other research methods to understand people’s needs and wants, shaping strategies to meet business objectives.

How do I become a Market Research Specialist?

A Market Research Specialist in the UK is responsible for gathering and analysing data on consumers, competitors and market conditions. This role uses surveys, focus groups, and other research methods to understand people’s needs and wants, shaping strategies to meet business objectives.

What would you like to know?

What does it take to become an Market Research Specialist?

Skills, education, personality, career progression

Job demand for an Market Research Specialist

Job ads, popular location, season to apply



Skills

  • Excellent communication and interpersonal skills
  • Strong analytical and problem-solving abilities
  • Proficiency in conducting surveys and interviews
  • Attention to detail and accuracy in data collection
  • Ability to work independently and meet deadlines
  • Knowledge of market research methodologies and techniques
  • Strong computer skills, including proficiency in data analysis software
  • Flexibility and adaptability to changing research requirements
  • Strong organizational and time management skills
  • Ability to maintain confidentiality and handle sensitive information

Qualifications & Education

  • No formal academic entry requirements
  • On-the-job training provided
  • NVQs/SVQs in Market Research (Interviewing) available at Level 2

Career Path

Market Research Specialist
Market Research Manager
Marketing Manager
Chief Marketing Officer
Data Analyst
Business Intelligence Analyst
Data Scientist
Brand Manager
Product Manager
Marketing Director
Market Analyst
Investment Analyst
Portfolio Manager
Consumer Insights Manager
Customer Experience Director

Frequently Asked Questions

How do I start a career in market research?

To start a career in market research in the UK, it is recommended to pursue higher education in a related field, such as marketing, as many employers require at least a bachelor's degree. Additionally, gaining foundational work experience and pursuing certifications can be beneficial. Developing critical thinking and analytical skills are also important for success in this field.

Is market research a good career path?

Yes, market research is a good career path in the UK. The field is projected to experience significant growth in employment opportunities, with a 19 percent increase expected from 2021 to 2031. This growth rate is much faster than the average for all occupations. Additionally, there are projected to be around 99,800 job openings for market research analysts each year, on average, over the next decade.

Is market research a stressful job?

Yes, market research can be a stressful job, especially when quotas are not being met, deadlines are approaching, and clients are unhappy.

What does a market research specialist do?

A market research specialist is responsible for collecting and analyzing data on consumers, competitors, and the marketplace. They use this information to provide valuable insights and recommendations to businesses, helping them make informed decisions and identify market trends and opportunities.

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