Market Research Specialist: Key Skills, Qualifications and Career Path
Learn about the key skills, qualifications, and career path for a Market Research Specialist
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Practice Now »What is a Market Research Specialist?
A Market Research Specialist in the UK is responsible for gathering and analysing data on consumers, competitors and market conditions. This role uses surveys, focus groups, and other research methods to understand people’s needs and wants, shaping strategies to meet business objectives.
Skills
- Excellent communication and interpersonal skills
- Strong analytical and problem-solving abilities
- Proficiency in conducting surveys and interviews
- Attention to detail and accuracy in data collection
- Ability to work independently and meet deadlines
- Knowledge of market research methodologies and techniques
- Strong computer skills, including proficiency in data analysis software
- Flexibility and adaptability to changing research requirements
- Strong organizational and time management skills
- Ability to maintain confidentiality and handle sensitive information
Qualifications & Education
- No formal academic entry requirements
- On-the-job training provided
- NVQs/SVQs in Market Research (Interviewing) available at Level 2
Career Path
Frequently Asked Questions
To start a career in market research in the UK, it is recommended to pursue higher education in a related field, such as marketing, as many employers require at least a bachelor's degree. Additionally, gaining foundational work experience and pursuing certifications can be beneficial. Developing critical thinking and analytical skills are also important for success in this field.
Yes, market research is a good career path in the UK. The field is projected to experience significant growth in employment opportunities, with a 19 percent increase expected from 2021 to 2031. This growth rate is much faster than the average for all occupations. Additionally, there are projected to be around 99,800 job openings for market research analysts each year, on average, over the next decade.
Yes, market research can be a stressful job, especially when quotas are not being met, deadlines are approaching, and clients are unhappy.
A market research specialist is responsible for collecting and analyzing data on consumers, competitors, and the marketplace. They use this information to provide valuable insights and recommendations to businesses, helping them make informed decisions and identify market trends and opportunities.
Identify your strengths and weakness in a realistic Market Research Specialist mock interview, under 10 minutes
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