Marketing Analyst: Key Skills, Qualifications and Career Path
Learn about the key skills, qualifications, and career path for a Marketing Analyst
Practice Interviews Online - Identify your strengths and weakness in a realistic Marketing Analyst mock interview, under 10 minutes
Practice Now »What is a Marketing Analyst?
A marketing analyst is responsible for researching market trends and consumer behaviour to help develop marketing strategies and sales plans for a company. In this role, you would analyse data and provide insights to improve the effectiveness of an organisation's advertising and promotional efforts, making it a great fit for someone who loves both creativity and analytics.
Skills
- Data analysis and interpretation
- Market research and trend analysis
- Strategic planning and forecasting
- Excellent communication and presentation skills
- Proficiency in Microsoft Excel and other data analysis tools
- Ability to work independently and as part of a team
- Strong attention to detail and accuracy
- Knowledge of digital marketing and social media platforms
- Budget management and financial analysis
- Creative problem-solving and decision-making abilities
Qualifications & Education
- Entry via career progression from related occupations (e.g. Marketing Manager, Sales Manager)
- GCSEs/S grades
- A levels/H grades
- BTEC/SQA award
- Degree or equivalent qualification
- Relevant experience
Career Path
Frequently Asked Questions
Yes, marketing analysts are in demand in the UK and across multiple industries. The US Bureau of Labor Statistics predicts job growth for market research analysts to increase by 19% by 2031.
It can be challenging to be a marketing analyst, as it requires a combination of hard and soft skills. However, with the right education and experience, it can also be a rewarding career.
As a marketing analyst in the UK, your responsibilities would include tracking advertising costs, researching consumer behavior, and exploring market trends and opportunities. To be successful in this role, you should have experience with PPC campaigns and be comfortable with processing and analyzing marketing data.
Identify your strengths and weakness in a realistic Marketing Analyst mock interview, under 10 minutes
Practice Now