Contact Us About Us
UK Career Advice

Marketing Analyst: Key Skills, Qualifications and Career Path

Career Overview
Interview Questions

What is a Marketing Analyst?

A marketing analyst is responsible for researching market trends and consumer behaviour to help develop marketing strategies and sales plans for a company. In this role, you would analyse data and provide insights to improve the effectiveness of an organisation's advertising and promotional efforts, making it a great fit for someone who loves both creativity and analytics.

How do I become a Marketing Analyst?

A marketing analyst is responsible for researching market trends and consumer behaviour to help develop marketing strategies and sales plans for a company. In this role, you would analyse data and provide insights to improve the effectiveness of an organisation's advertising and promotional efforts, making it a great fit for someone who loves both creativity and analytics.

What would you like to know?

What does it take to become an Marketing Analyst?

Skills, education, personality, career progression

Job demand for an Marketing Analyst

Job ads, popular location, season to apply



Skills

  • Data analysis and interpretation
  • Market research and trend analysis
  • Strategic planning and forecasting
  • Excellent communication and presentation skills
  • Proficiency in Microsoft Excel and other data analysis tools
  • Ability to work independently and as part of a team
  • Strong attention to detail and accuracy
  • Knowledge of digital marketing and social media platforms
  • Budget management and financial analysis
  • Creative problem-solving and decision-making abilities

Qualifications & Education

  • Entry via career progression from related occupations (e.g. Marketing Manager, Sales Manager)
  • GCSEs/S grades
  • A levels/H grades
  • BTEC/SQA award
  • Degree or equivalent qualification
  • Relevant experience

Career Path

Marketing Analyst
Marketing Manager
Director of Marketing
Chief Marketing Officer
Market Research Analyst
Market Research Manager
Director of Market Research
Digital Marketing Specialist
Digital Marketing Manager
Director of Digital Marketing
Brand Manager
Senior Brand Manager
Brand Director
Product Manager
Senior Product Manager
Product Director

Frequently Asked Questions

Are marketing analysts in demand?

Yes, marketing analysts are in demand in the UK and across multiple industries. The US Bureau of Labor Statistics predicts job growth for market research analysts to increase by 19% by 2031.

Is it hard to be a marketing analyst?

It can be challenging to be a marketing analyst, as it requires a combination of hard and soft skills. However, with the right education and experience, it can also be a rewarding career.

What do you do as a marketing analyst?

As a marketing analyst in the UK, your responsibilities would include tracking advertising costs, researching consumer behavior, and exploring market trends and opportunities. To be successful in this role, you should have experience with PPC campaigns and be comfortable with processing and analyzing marketing data.

Next: Interview Questions »