Contact Us About Us
UK Career Advice

Marketing Consultant: Key Skills, Qualifications and Career Path

Career Overview
Interview Questions

What is a Marketing Consultant?

As a Marketing Consultant, your job would be to advise businesses on the best strategies to use in order to effectively communicate with their target audience and encourage them to purchase their products or services. This could involve conducting research into customer preferences, planning promotional campaigns, or developing new marketing strategies for a company.

How do I become a Marketing Consultant?

As a Marketing Consultant, your job would be to advise businesses on the best strategies to use in order to effectively communicate with their target audience and encourage them to purchase their products or services. This could involve conducting research into customer preferences, planning promotional campaigns, or developing new marketing strategies for a company.

What would you like to know?

What does it take to become an Marketing Consultant?

Skills, education, personality, career progression

Job demand for an Marketing Consultant

Job ads, popular location, season to apply



Skills

  • Strategic planning and analysis
  • Market research and data analysis
  • Digital marketing and social media management
  • Brand management and development
  • Communication and interpersonal skills
  • Project management and multitasking abilities
  • Creative thinking and problem-solving skills
  • Strong understanding of consumer behavior and market trends
  • Excellent written and verbal communication skills
  • Ability to work well in a team and collaborate with cross-functional departments

Qualifications & Education

  • No formal academic requirements
  • BTEC/SQA award
  • A levels/H grades
  • Degree or equivalent qualification
  • In-house training
  • Short courses or professional qualifications provided by the Market Research Society
  • NVQs/SVQs in Marketing Research available at Levels 3 and 4

Career Path

Marketing Consultant
Marketing Manager
Brand Manager
Digital Marketing Manager
Social Media Manager
Content Marketing Manager
Marketing Director
Chief Marketing Officer
Market Research Analyst
Business Intelligence Analyst
Data Scientist
Advertising Account Executive
Advertising Account Manager
Advertising Director
Public Relations Specialist
Public Relations Manager
Sales Representative
Sales Manager

Frequently Asked Questions

How many years does it take to become a marketing consultant?

It typically takes 2-4 years of relevant work experience in related fields, along with a bachelor's degree in a related field, to become a marketing consultant in the UK.

What do you need to become a marketing consultant?

To become a marketing consultant in the UK, you typically need an undergraduate degree in marketing, business, or communications. It is also beneficial to have an MBA with a focus on marketing, if possible. Additionally, having a great portfolio that showcases your past marketing activities and successes is important. Several years of experience as a full-time marketer, with a focus on digital technologies and tactics, is also typically required.

What does a marketing consultant does?

A marketing consultant is a professional who helps companies understand their customers and develop effective marketing campaigns to reach their target audience.

Next: Interview Questions »