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Being an account executive can be challenging due to the competitive nature of sales and the need to constantly adapt to new sales tools and changing buyer preferences. It requires a wide range of skills to be successful in this role.
As an account executive, your main responsibilities include negotiating contracts, conducting sales presentations and calls, recruiting clients, and guiding clients through the purchasing process. This role is commonly found in industries such as advertising, public relations, financial services, and technology, where business-to-business relationships are crucial.
The career path after an account executive in the UK can typically lead to roles such as account manager, sales director, and head of sales.