Yes, a market research analyst is generally considered a good job in the UK. They have a specialized skill set and knowledge in marketing, analytics, and business development, which makes them valuable to companies. This job often offers high earning potential and job security.

A market research data analyst gathers and analyzes data on consumers and competitors to help companies understand consumer preferences, business conditions, and potential sales of a product or service. They provide insights on what products people want, who will buy them, and at what price.

The career path of a market research analyst typically starts with earning a bachelor's degree in fields such as marketing, business administration, or psychology. These degrees provide valuable insights into consumer buying behaviors and preferences, which are essential skills for market research analysts. From there, individuals can gain experience through internships or entry-level positions in market research firms or companies. With experience, they can advance to more senior roles, such as a market research data analyst, where they analyze and interpret data to provide insights and recommendations to businesses. Continuous learning and professional development are also important for career growth in this field.